Bring your personas to life by actively incorporating them into conversations and decision making. Jeff Bezos' Customer Chair is a visually compelling way to get every meeting participant and every discussion to reference customers.
All tagged CustomerLens
New Blog Series: Improving the Customer Journey
If your organization is struggling to understand how to deliver an optimal customer experience, it is vital to start thinking about the entire journey from beginning to end. If any aspect of your organization (team or channel) is delivering an inconsistent experience, you risk undermining the great experience provided elsewhere and losing valuable customers.
Who invited a Customer to our Annual Planning Meeting?
Priority setting during Annual strategic planning should consider your customer’s goals and reflect your brand promise to ensure your people, processes, and technology are aligned and trained and equipped to deliver a consistent experience.