Bring your personas to life by actively incorporating them into conversations and decision making. Jeff Bezos' Customer Chair is a visually compelling way to get every meeting participant and every discussion to reference customers.
All tagged Prioritize2Focus
Use a Customer-Centric Lens to Prioritize Investments
Organizations use varying criteria for prioritizing annual initiatives around technology, training, business process improvement, and analytics. Sometimes the approach for ranking possible initiatives is as straightforward as perceived relative value of a project (or improvement) and the level of difficulty as compared to other initiatives. If there is a project that is low difficulty and high value, it soars to the top of the list.