Oct 26 CRM can Advance your Customer Understanding

Technology, Customer Experience, JESSICA NOBLE

CRM solutions offers two-pronged improvement for both the internal employee experience and the customer experience. Capitalize on these opportunities to improve end-to-end experience by journey mapping both experiences, then deploying a (or improving a currently deployed) CRM solution to provide the most customer-relevant improvements.

Sep 16

Sep 16 Can Poor Master Data Management Sabotage Customer Experience?

Jessica Noble

Technology, JESSICA NOBLE, Customer Experience

Master data management (MDM) may feel far removed from Customer Experience (CX), but it plays a significant role in the customer journey and experience. As companies add channels of engagement (self-service, social, etc.), the need for MDM grows and the potential to impact CX grows.