All tagged MasterDataManagement
One Strategic Step For Data, One Important Step For Customer Experience
Multiple sources for the same type of information and dirty data often undermine the best efforts to have a single-source of the truth for master data, a 360° view of our customers, vendors, partners and/or suppliers. Nothing sabotages customer experience like getting the wrong information when calling in for support or checking an order online.
Can Poor Master Data Management Sabotage Customer Experience?
Master data management (MDM) may feel far removed from Customer Experience (CX), but it plays a significant role in the customer journey and experience. As companies add channels of engagement (self-service, social, etc.), the need for MDM grows and the potential to impact CX grows.