If your company is growing, the line on your revenue graph is going up and to the right, yet, the business is losing money, you’re not alone. Figure out why this is happening and then look to these critical areas for the potential money leaks.
All tagged MagneticExperiences
Aha Moments uncovered with Personas!
Bring your personas to life by actively incorporating them into conversations and decision making. Jeff Bezos' Customer Chair is a visually compelling way to get every meeting participant and every discussion to reference customers.
Field service should be all about the customer
When envisioning a new solution, organizations should begin by focusing on how to best serve the customer.
Is Customer Friction getting you Fired?
Catastrophic breakdowns along a customer journey happen. And, we usually aren't surprised if we're fired as a result of a significant failure to deliver. But, what about the customers that fire us when there's been no significant negative interaction?