All tagged ContinuousImprovement

Customer wants and needs: validate and innovate

It’s important to have mechanisms in place to listen for customer wants, needs, and expectations. They are ever-changing at different times and paces for each customer type and segment. Many companies have found a comfortable cadence listening to customers with surveys at 1-2 interaction points in a customer’s overall experience (example: post-purchase & post-customer service). There are more opportunities and other vehicles.